Analyse the target group of an impact driven non-profit platform for education and equality

TeachSurfing is a nonprofit social enterprise (gemeinnützige UG) founded in August 2015. The social MISSION of TeachSurfing is to enable people to share their knowledge and culture with local communities. Our VISION is to enrich education and overcome cultural barriers through knowledge sharing.
TeachSurfing.org is a global platform for connecting individuals who would like to share their knowledge voluntarily (TeachSurfers) with not-for-profit organizations, schools and communities with learning needs (Host organizations). Over 2800 users and 240 Host organizations from 131 countries are registered on teachsurfing.org, 60 stories are published by TeachSurfers on teachsurfing.org, and over 180 workshops are delivered by TeachSurfers in 13 countries. TeachSurfing provides trainings and coaching for individuals in order to support them in taking their new role as TeachSurfers. During the training, participants improve their presentation, pedagogy and workshop facilitation skills. They learn how to create their workshop structure and content. To date, TeachSurfing offered training and personal coaching for over 150 TeachSurfers.
Additionally TeachSurfing provides its trainings and personal coaching services to wide range of customers including companies, universities, and non-profit organizations. Our list of clients includes Zalando SE, Chemnitz University of Technology and Start with a Friend e. V..

Your Tasks

We need a fresh view at our target group. We want to know who our target group is and where we can meet them in the right place.

We want to know their needs, their favorite channels and ask ourselves which events they might attend.

For this we need an expert to create an analysis with a trained eye.

Due to our limited time devoted to ongoing educational projects such as e-VELP and RAISE, we need support from the outside to keep our amazing platform running efficiently.

We are incredibly curious and look forward to your message!

What's needed

You should be a digital native coming from marketing and have experience in target group analysis and market research. Of course we will work closely together to give you the deepest possible insight into our target group and platform.

Time required

This project is location independent.

Are you a local, newcomer, or a traveler? TeachSurfing gives you a unique opportunity to share your knowledge and culture with local communities. Whatever your expertise - languages, web design, sports, or human rights - we connect you with schools and nonprofit organizations where you can share your expertise via workshops and talks. We also support you in preparing and executing your TeachSurfing workshops. Expand your local network while gaining unique experiences. Become a TeachSurfer today! www.teachsurfing.org